Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne. Competing in overcrowded industries is no way to sustain high performance. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant [W. Chan Kim, Renee Mauborgne] on * FREE*. : Blue Ocean Strategy: How to Create Uncontested Market ( Audible Audio Edition): W. Chan Kim, Renee Mauborgne, Grover Gardner, LLC.

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Fortunately for Blue Ocean Strategyit tends towards the latter. If they fail to anchor innovation with value in this way, technology innovators and market pioneers often lay the eggs that other companies hatch.

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

This website makes use of cookies to enhance browsing experience and provide additional functionality. Retrieved [insert date] from ToolsHero: Hence, a critical question is whether this book and its related ideas are descriptive rather than prescriptive.

December Learn how and when to remove this template message. This is the unknown market space. Creation of blue oceans contributes to ikm, profitable growth and strong, positive effect on brand.

The book covers the “strategic canvas” for analyzing competitors and planning a new market space. To assist their efforts, Kim and Mauborgne focus on several exemplary companies that have dominated if jim rendered irrelevant their competition by penetrating previously neglected market space.

The book explains the theory and gives examples. By using this site, you agree to the Terms of Use and Privacy Policy. The four actions framework aids in eliminating the trade-off between differentiation and low cost within a company. When setting price, look at products that take different forms but perform the same function as your product, and products that take different forms and functions but share same objective.


To them, extra demand is out there, largely untapped. You have entered an incorrect email address! Mar 07, Hal rated it it was ok.

Blue Ocean Strategy by W. Chan Kim and R. Mauborgne | ToolsHero

Majborgne 07, Alexandre Klaser rated it really liked it Shelves: It also managed to cut costs by doing away with the animals. It is a complicated task to review a non-fiction. This international bestseller challenges everything you thought you knew about the requirements for strategic success. Blue Ocean Strategy differentiates itself from many business strategy books in that it doesn’t simply dwell on this semi-novel strategic formulation, instead it includes numerous tools and suggestions for actively moving a company from red to blue ocean.

The global phenomenon, embraced by business worldwide and now published in more than 40 languages. Compare your business with competitors by drawing your “as is” strategy canvas. Some examples of companies that may have created new market spaces in the opinion of Kim and Mauborgne include: Even my ‘ex’ boss! The Wall Street Journal. This article possibly contains original research.

By expanding the demand side of the economy, new wealth is created. Retrieved 20 November The book is fairly dry, and not especially engaging. June Additional Discussion: Observe the distinctive advantages of alternative products and services. Archived from the original PDF on See where your strategg needs to change. This book not only challenges companies but also shows them how to achieve this.

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. Retrieved March 19, I believe he made for him self a blue ocean consultancy business and mauborrgne book was the start of it? Unlike the “red ocean strategy”, the conventional approach to business of beating competition derived from the military organization, the “blue ocean strategy” tries to align innovation with utility, price and cost positions.


Are you addressing them up front?

Blue Ocean Strategy (BOS)

Questions to ask about non-customers 1. I am reading it for the first time because the new one has come out and I wanted a baseline. Is there exceptional buyer utility in your business idea?

Value innovation challenges Michael Porter ‘s idea w.cban successful businesses are either low-cost providers or niche-players.

One success story that does exist is Nintendowho first applied the blue ocean strategy to create the Nintendo DS handheld game system which was the first portable gaming system to offer dual-screen gaming and a touch screen bluue This is what the authors call the reconstructionist view. The four actions framework consists of the following: Though the methodology of thinking in blie ocean” terms has merit and I plan to test it out in the field with my own clients, An interesting approach to strategic thinking, though the guidelines feel as if they were written much more for managers which are looking for a hands on approach with direct tips rather than for consultants working with managers on strategic projects.

Hence, competition, the supply side of the equation, becomes the defining variable ocezn strategy.

Understand why consumers trade up or down among groups. Ocexn 29, Daniel rated it it was amazing. Telling someone to go out and follow such a strategy is a little bit kkim the old joke about the cure to poverty being simple – step 1, get yourself a million dollars; Step 2. However, the book provides details into Southwest’s underlying business strategies that may not be well known.

Jul 13, Paco rated it liked it.