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This opportunity was utilised in several areas and was marked by the Republican government’s emphasis on public health. The study also analyzes the use of posters as a tool for attracting patients to health services. Historia de una forma comunicativa nueva.

We do not need to stress that posters from the Franco period strongly reinforced the moral and social value assigned to women as mothers, investing health propaganda with a clear ideological content and making it an instrument of a wider political project.

As part of his or her job, every public health specialist had to consider the need to connect with the population and make them aware of relevant health messages in order to prevent disease and improve health. Cartelea significant works have been published to date Bernstein,while others are still in the early stages Stein and Cooter, Resums de comunicacions i postres. We simply want to record the contrast between the posters published during the carteled prior to the Civil War and the new regime, given that the work it performed was directly opposed to what Republicans had previously done.

However, the Anti-Venereal Executive Committee was distributing posters referring to the anti-venereal struggle at least as early aswhen a cartles was convened to choose suitable posters. This ideal of health was also a sign lenfuaje modernity, which was a characteristic of the period: There was a problem filtering reviews right now.

Amazon Advertising Find, attract, and engage customers. Despite the importance of posters as a means of spreading messages and propaganda during the Civil War, we have decided not to enter the discussion of health propaganda used during this period. Cartrles until the beginning of the s and the Republican victory did the public health services consolidate Atenza et al.

As the painter and symbolist poster-maker Maurice Denis pointed out in Danger, ; Velasco, The topic of histroia was extremely important. Paris, lengujae al 19 de septiembre de Approved on May There are other more general studies on posters and health, but the focus tends to be on pharmaceutical advertising Helfand, ; Robert-Sterkendries, andFiguerola et al.


Amazon Music Stream millions of songs. Write a customer review. The Russian Reviewv. The health of the children of the nation depended, as one poster stated, on the notion that nutrition passed ‘from the breast to the lips’.

Moreover, two posters with advice on child hygiene were distributed among Catalan schools Perdiguero et al. As indicated by Soviet anti-venereal posters, the central role of gender in the representation of good and bad health is common, as is the figure of the dangerous single woman Berstein,p.

EVOLUCIÓN DEL CARTEL by Beatriz Martins on Prezi

However, we should reiterate that as regards the structure of Republican posters from the Civil War period, that is, Republican-produced posters, many continued to reflect the experimental and multidisciplinary nature of the vanguards of the s and s. In Spain there has been specific interest in the area of posters on accidents at work. Editorial Gustavo Gili June Language: These coercive strategies co-existed alongside the development of other voluntary strategies from the end of the s, and when barnicoag II Republic was established in the latter found a more receptive political climate.

This positioning, within the borders of the most modern design, was a unique characteristic of Spanish posters during the Republican period.

The plan also involved the opening of clinics and carteled centres to provide correct medical care. In this context health propaganda was deemed extremely important, however the central state failed to develop it to any significant degree.

The same author also produced a poster on infant hygiene as part of the institution’s propaganda work.

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In the specific case of public health posters, a number of studies have opened up the field of research Helfand, b. The Republican period was more successful in terms of the quality of posters, and vanguard art was employed to the benefit of health education.

Propaganda would cover all health matters, especially information relating to motherhood, childcare, pre-school and school-age children, infectious diseases, sexual hygiene, mental health, nutrition, employment, and urban and rural health matters. These posters tended to hide rather than reflect reality.


One of the subjects students had to pass was expressively entitled: This article aims to analyse the use of health posters in the context of education campaigns designed by Spanish health institutions to spread scientific-technical knowledge, to influence the Spanish population’s attitudes, and to attempt to modify its behaviour.

Explore the Home Gift Guide. Throughout Julio Bravo continued to produce text and composition for posters. This message appeared in much of the anti-infant mortality propaganda. Amazon Rapids Fun stories for kids on the go.

Description: Los carteles :

They communicate the positive value of breastfeeding, highlighted by the tenderness of the maternal image, compared to the negative value assigned to artificial feeding, reflected in the branded baby’s bottle surrounded by flies.

As in the case of political posters, the objective of health posters was to transmit information simply and easily, ensuring complete comprehension on the part of readers and those who could not or did not have enough time to read short texts Berstein,p. We should bear in mind that the difference between this and other types of selectively chosen message is that posters are more popular because the entire population in their surroundings are targeted by them, and visual consumption does not depend on the free will of the consumer any more.

In this context, posters were used as a tool to increase demand. In addition to a series of publications focusing mainly on malaria Bernabeu,various posters were produced Mancomunitat de Catalunya,pp. One certainty was that the new regime continued to invest historiia of its resources in pictures, leaflets, postcards, hallelujahs and posters in later years, despite the author doubting their immediate effectiveness and regardless of the difficulties involved in making them.

Inthe Mayor of Barcelona asked the citizens of the city to adopt a series of lenyuaje measures that he summed up in the words “cleanliness, disinfection, peace of mind” in the context of a yellow fever epidemic.